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CZECH TECHNICAL UNIVERSITY IN PRAGUE
STUDY PLANS
2023/2024
UPOZORNĚNÍ: Jsou dostupné studijní plány pro následující akademický rok.

Marketing and Public Relations

The course is not on the list Without time-table
Code Completion Credits Range Language
16MPR Z 4 2P+1C Czech
Garant předmětu:
Lecturer:
Tutor:
Supervisor:
Institute of Management Studies
Synopsis:

Introduction to the marketing concepts and adoption of marketing categories. Understanding elements of marketing planning and management using marketing tools in practice with the emphasis on the ability to apply marketing principles in a different fields of enterprise.

Requirements:
Syllabus of lectures:
Syllabus of tutorials:
Study Objective:

The aim of the course is to teach the student how to understand marketing concepts and how to apply basic marketing categories in practice. The course attendants will become familiar with components and procedures of marketing planning and administration in various areas of enterprise.

Study materials:

Kotler P., Armstrong G.: Marketing, Grada 2003, ISBN 80-247-0513-3

Světlík J.: Marketing pro evropský trh, Grada 20034, ISBN 80-247-0422-6

Note:
Further information:
No time-table has been prepared for this course
The course is a part of the following study plans:
Data valid to 2024-03-27
Aktualizace výše uvedených informací naleznete na adrese https://bilakniha.cvut.cz/en/predmet1667306.html