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CZECH TECHNICAL UNIVERSITY IN PRAGUE
STUDY PLANS
2019/2020

Business economics

The course is not on the list Without time-table
Code Completion Credits Range Language
AE0B16EPD KZ 4 2+2s
Lecturer:
Tomáš Podivínský (guarantor)
Tutor:
Tomáš Podivínský (guarantor)
Supervisor:
Department of Economics, Management and Humanities
Synopsis:

Basic course of Business Economics deals with the subject from wide angle of view, discussing all particular aspects of Business Economics, and relationships between them.

Requirements:

No prerequisities.

Syllabus of lectures:

What is Business / Business Environment

Business Plan

Law in business

Book keeping and Budgeting

Short term and long term financing

Cash flow and efficiency criteria

Marketing

Management

Human resources management

Syllabus of tutorials:

Same as outline of lectures

Study Objective:

To get the overview of what is Business Economics, and how the real life of a business company looks like.

Study materials:

- Printed materials distributed in one of first week(s)

- Koontz, H., Weihrich, H.: Management. McGraw-Hill, 1998

- Brealey, R.A., Meyers, S.C.: Principles of Corporate Finance. McGraw-Hill, 2000

- Nickels, W. G.: Understanding Business. Mosby, 1997

Kotler: Marketing Management. e.g. Pearson Education Limited 2015

Rigsby, Greco: Mastering strategy. McGraw-Hill Education, 2003

Richard P. Feynman: Surely You're Joking, Mr. Feynman!. W. W. Norton & Company, 1997

B. Pease, R. Pease: Why Men Don't Listen and Women Can't Read Maps. Harmony, 2001

Note:
Further information:
No time-table has been prepared for this course
The course is a part of the following study plans:
Data valid to 2019-09-22
For updated information see http://bilakniha.cvut.cz/en/predmet12782104.html