Marketing
Code | Completion | Credits | Range | Language |
---|---|---|---|---|
AD1M16MAR | Z,ZK | 5 | 14+6s | Czech |
- Lecturer:
- Tutor:
- Supervisor:
- Department of Economics, Management and Humanities
- Synopsis:
-
The role and functions of the marketing management. Marketing research and marketing information system. Concepts of marketing strategy. The use of product life cycle and portfolio. Marketing-mix. Product and service policy, pricing and contractation policy, communication, distribution. Controlling and audit.
- Requirements:
- Syllabus of lectures:
-
1.Management and marketing
2.The marketing concept of the management in the firm
3.Marketing research
4.The behaviour of demand side and the market segmentation
5.Analisis of portfolio and product life cycle
6.The strategy product/market
7.Product, assortment and service policy
8.Innovation, differentiation, variation
9.Contractation policy, pricing
10.Communication policy - publicity, advertising etc.
11.The choice of distribution channels and sales
12.The choice of marketing strategies
13.Marketing-mix
14.The role and organisation of marketing in the firm
- Syllabus of tutorials:
-
1.Managerial circle, management tools
2.Management concept, marketing concept
3.Marketing research - forms and methods
4.The choice of research methods
5.Inquiring, results evaluation
6.Strength/weakness analysis
7.The product life cycle
8.Product portfolio
9.The firm`s assortment policy
10.Pricing
11.The choice of advertising media
12.Marketing strategy, marketing-mix
13.Final test
14.Evaluation, credit
- Study Objective:
- Study materials:
-
1.Kotler, P.: Marketing Management. Prentice-Hall Inc. 2010
2.Randall, G.: Principles of Marketing, Thomson Learning 2001
- Note:
- Further information:
- https://ekonom.feld.cvut.cz/cs/student/predmety/marketing
- No time-table has been prepared for this course
- The course is a part of the following study plans:
-
- Elektrotechnika, energetika a management - Ekonomika a řízení energetiky_145106 (compulsory course in the program)
- Elektrotechnika, energetika a management - Ekonomika a řízení elektrotechniky_145126 (compulsory course in the program)
- Komunikace, multimédia a elektronika - Bezdrátové komunikace_145152 (elective course)
- Komunikace, multimédia a elektronika - Multimediální technika_145209 (elective course)
- Komunikace, multimédia a elektronika - Elektronika_145231 (elective course)
- Komunikace, multimédia a elektronika - Sítě elektronických komunikací_145248 (elective course)
- Kybernetika a robotika - Robotika_145304 (elective course)
- Kybernetika a robotika - Senzory a přístrojová technika_145332 (elective course)
- Kybernetika a robotika - Systémy a řízení_145356 (elective course)
- Otevřená informatika - Umělá inteligence_145417 (elective course)
- Otevřená informatika - Počítačové inženýrství_145440 (elective course)
- Otevřená informatika - Počítačové vidění a digitální obraz_145456 (elective course)
- Otevřená informatika - Počítačová grafika a interakce_145515 (elective course)
- Otevřená informatika - Softwarové inženýrství_145534 (elective course)
- Kybernetika a robotika - Letecké a kosmické systémy (elective course)
- Komunikace, multimédia a elektronika - Komunikační systémy (elective course)