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CZECH TECHNICAL UNIVERSITY IN PRAGUE
STUDY PLANS
2019/2020

Marketing

The course is not on the list Without time-table
Code Completion Credits Range Language
XP16MAR ZK 4 2P+2S Czech
Lecturer:
Tutor:
Supervisor:
Department of Economics, Management and Humanities
Synopsis:

The role and functions of the marketing management. Marketing research and

marketing information system. Concepts of marketing strategy. The use of

product life cycle and portfolio. Product and service policy, pricing and

contractation policy, communication, distribution. Marketing mix.

Requirements:

viz https://ekonom.feld.cvut.cz/cs/student/predmety/marketingove-strategie

Syllabus of lectures:
Syllabus of tutorials:
Study Objective:
Study materials:

[1] Kotler, P.: Marketing Management. Prentice-Hall, Inc. 2002

Note:
Further information:
https://ekonom.feld.cvut.cz/cs/student/predmety/marketingove-strategie
No time-table has been prepared for this course
The course is a part of the following study plans:
Data valid to 2020-01-28
For updated information see http://bilakniha.cvut.cz/en/predmet11515304.html