Strategic Marketing

Lecturer:

Tutor:

Supervisor:

Department of Economics and Management of Transport and Telecommunications

Synopsis:

Requirements:

Basic knowledge of main economic disciplines, especially marketing, microeconomics and macroeconomics.

Syllabus of lectures:

Syllabus of tutorials:

Study Objective:

Knowledge necessary for working in the field of marketing strategies. Knowledge of marketing research, data processing and interpretation; marketing communication.

Study materials:

Kotler P.: Marketing Management, Praha, Grada, 1996, 2000,, Payne A.: Marketing služeb, Praha, Grada, 1996,, Merret H.: Marketing Management, Praha, Grada, 1996.

Note:

Further information:

No time-table has been prepared for this course

The course is a part of the following study plans: