Marketing in Transport.and Telecommunications
| Code | Completion | Credits | Range | Language |
|---|---|---|---|---|
| 13MDT | Z,ZK | 4 | 2+1 | Czech |
- Lecturer:
- Zdeněk Říha, Petr Stejskal
- Tutor:
- Zdeněk Říha, Petr Stejskal
- Supervisor:
- Department of Economics and Management of Transport and Telecommunications
- Synopsis:
-
Analysing the marketing process. The core concepts of marketing. Understanding the role of marketing in organisations. Marketing management. Marketing of information systems and marketing research. Analysing the marketing environment (macro and microenvironment).
Analysing consumer markets and buyer behaviour. Analysing business markets and business buying behaviour. Identifying market segments and selecting target markets. Differentiating and positioning the market offer marketing mix. Developing, testing and launching new products. Product life cycles and strategies. Product lines, brands and packaging. Designing pricing strategies and programs. Selecting marketing channels. Physical distributions systems. Promotion and communication mix strategies. Sales promotion, advertising, public relations, programs, personal sale. Corporate business strategic planning. Market oriented strategic planning. Marketing in services and non-profit organisations.
- Requirements:
-
None
- Syllabus of lectures:
- Syllabus of tutorials:
- Study Objective:
-
Gaining marketing skills, the ability of application within selected topics.
- Study materials:
-
Owing to rapidly changing conditions in this sphere, the current list of literature is supplied at the beginning of the term.
- Note:
- Time-table for winter semester 2011/2012:
- Time-table is not available yet
- Time-table for summer semester 2011/2012:
- Time-table is not available yet
- The course is a part of the following study plans:
-
- 2.bl.bak.prez.ME 09/10začátek (compulsory course)
- 2.bl.bak.komb.ME 09/10začátek (compulsory course)
- 2.bl.bak.komb.ME 05/06 začátek (compulsory course)
- 2.bl.bak.prez.ME 05/06 začátek (compulsory course)
- 2.bl.bak.prez.ME 06/07 začátek (compulsory course)
- 2.bl.bak.komb.ME 06/07 začátek (compulsory course)
- 2.bl.bak.prez.ME 07/08začátek (compulsory course)
- 2.bl.bak.komb.ME 07/08začátek (compulsory course)
- 2.bl.bak.komb.ME 08/09začátek (compulsory course)
- 2.bl.bak.prez.ME 08/09začátek (compulsory course)
- 2.bl.bak.prez.ME 10/11začátek (compulsory course)
- 2.bl.bak.komb.ME 10/11začátek (compulsory course)
- 2.bl.bak.prez.ME (compulsory course)
- 2.bl.bak.komb.ME (compulsory course)