Marketing in Transportation
| Code | Completion | Credits | Range | Language |
|---|---|---|---|---|
| 13MVD | Z,ZK | 2 | 2+1 | Czech |
- Lecturer:
- Petr Stejskal
- Tutor:
- Petr Stejskal
- Supervisor:
- Department of Economics and Management of Transport and Telecommunications
- Synopsis:
-
General principles of the marketing applied in transportation. Marketing, marketing research, macroworld, microworld, markets, market positioning, products, brands, package, service, pricing, distribution channels, physical distribution, retail, wholesale, promotion, advertising, segmentation, placement, action plan.
- Requirements:
-
not defined
- Syllabus of lectures:
- Syllabus of tutorials:
- Study Objective:
-
To acquire marketing skills and to know how to apply them to chosen tasks.
- Study materials:
-
Řezníček B., Šaradín P.: Marketing v dopravě. ISBN 80-247-0051-4. 2000
- Note:
- Time-table for winter semester 2011/2012:
- Time-table is not available yet
- Time-table for summer semester 2011/2012:
- Time-table is not available yet
- The course is a part of the following study plans:
-
- MED bak.komb.10/11 (compulsory course in the program)
- MED bak.prez.11/12 (compulsory course in the program)