Strategy Creation and Implementation

Lecturer:

Tutor:

Supervisor:

Department of Management and Economics

Synopsis:

The subject lays primarily emphasis on methodological knowledge and skills for business strategy forming (foresting, evolution of variants, a priori evaluating of effectivenes of strategy and so like), bat also knowledge of the complex of internal and external problems of sunring effective implementation of accepted strategy and methods and means for solving of those.

Requirements:

Syllabus of lectures:

Conceptual foundation of strategic management. Strategy, strategy and plan. Strategic decisions, strategic goals. Schools of strategic management. Historical review. Conception, methods and technics applied by separate schools. Conditions for application of separate conceptions. Strategy firming. Analytical methods. Forecasting methods (statistical methods judge mentkl methods, technological forecasting, scenarios, simulation modeling). Criteria of effective strategy. Evalution of strategic variations. Strategy implementation. Planning of implementation. Methods and means to gain the internal as well as external support. Security of resoures effective strategy implementation; strateic reserves, timming of strategic action.

Syllabus of tutorials:

Study Objective:

Study materials:

Hunger, J.D., Wheelen, T.L.: Strategic Management

Prter, M.: Konkurenční strategie

Porter, M.: Konkurenční výhoda

Kees van der Heijden: Scénář umění strategické konverzace

Godet, M.: Scenarios and Strategic Management

Wheelen, T.L., Hunger, J.D.: Cases in Strategic management

Tompsosn, A.A., Strickland, A.J.: Strategic Management, Concept&Cases

Mintzberg, H., Quinn, J.: Readings in the Strategy Process

Mintzberg, H., Ahlstrand, B., Lampel, J.: Strategy Safari

Note:

Time-table for winter semester 2011/2012:

Time-table is not available yet

Time-table for summer semester 2011/2012:

Time-table is not available yet

The course is a part of the following study plans: